Customer Satisfaction Survey Software

It is no secret that companies want to hold on to their customers. After all, repeat customers are a key part of success in the business world. The general belief is that it costs companies much more money to get new clients than it does to simple keep existing customers. This is why measuring customer satisfaction is so vitally important.

If customers shop at your online store or retail store and end up unhappy, then the odds are good that they won’t be returning. You have not only lost their business, but you have to suffer the potential fallout from others that they complain to about their experience at your store. These are some of the problems that result from the lack of measuring customer satisfaction.

The bottom line is that you want your customers to be happy, and the importance of measuring customer satisfaction cannot be discounted. There are a wide variety of ways in which you can assess how pleased or displeased your clients may be.

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Everyday more online retailers are adding customer surveys to their checkout process.  Without consumer ratings, often merchants find that assessing whether or not customers are pleased is a somewhat of a guessing game.  Consumer ratings have many benefits including the fact that merchants can gain valuable feedback about the shopping experience from the customer’s point of view.

Adding customer surveys to your online store can be one of the most effective ways of increasing the loyalty of your shoppers.  As a result, this method can be extremely beneficial for growing sales.  Not only will your customers be more likely to turn into repeat clients, they may be so pleased with their experience that they recommend your products or services to others.

On the other hand, often when your customers are unhappy with their experience, they won’t say anything.  They will just disappear for good.  Needless to say, you have lost their repeat business.  Often you will find through customer surveys that the issues that your clients have are quite small and can be easily addressed.  However, just these issues could have very easily equated to customers choosing another shopping destination for future purchases.

There are a variety of ways to easily add customer surveys into your transaction process.  For example, one company called Shopper Approved adds customer surveys that come up right after a customer orders his or her product.  This way a client’s initial thoughts can be expressed through the means of this customer survey form.

Through the Shopper Approved software, customers can also opt-in to participate in a longer survey after receiving their purchase.  This sort of automation through the means of software allows customer surveys to be a smooth and easy process for your customers.  Luckily, computers allow online customer surveys to be a thoroughly automated process.  As a result, confusing paperwork and/or mailers are now a thing of the past.

Online customer surveys work by giving your paying customers the opportunity to give feedback about their purchase whether it be a product or service. Shopper Approved allows you to do this easily and affordably.

Shopper Approved is finally here! Customer satisfaction surveys and reviews for ecommerce websites have been redefined with the launch of the Shopper Approved rating and review network. This service enables a website’s paying customers to post ratings and reviews of their recent shopping experience.

Shopper Approved is currently offering a 50-day free trial and other amazing offers to help you get started with gathering your consumer ratings and reviews.

One of the key benefits of Shopper Approved is that it’s extremely effective at gathering feedback, with nearly one out of every two customers providing initial ratings and/or reviews, and nearly one out of every three opting in to receive a full survey after receiving their order.

More and more website owners are taking advantage of customer satisfaction surveys and reviews to help increase both their sales and reputation. Recent studies have indicated that consumers are far more likely to buy from sites that have verified reviews and ratings:

• According to a 2008 North American Technographics Retail Online Survey, 82% of people consider user-generated reviews “extremely valuable or valuable.”
• Entrepreneur Magazine reported statistics that 80% of people say that their purchasing decisions have been directly impacted by reviews.
• In July 2007, Marketing Experiments Journal conducted an experiment where product conversion with and without product ratings were tested. Conversions nearly doubled when a product displayed a 5 star rating.

As a member of Shopper Approved, ecommerce websites have the ability to display Shopper Approved seals and certificates on their website. With the customer questionnaires software, members have the opportunity to start building up social proof with the click of a couple buttons. When new potential customers visit, they can instantly view a variety of statistics, reviews, and ratings gathered by Shopper Approved. This information helps these potential customers to make a better, more informed buying decision.