Customer Satisfaction Survey Questions

If you are like many companies today, you have a great product or service-but just cannot get enough business to make a sizable profit. You may well wonder why? It is very common for a company to struggle with reaching their customers, and one of the most common reasons that companies cannot is due the company just not being enough in touch with its customers. So, what are you to do? Ask your customers what they want and what you could improve in terms of your customer service, products, etc. The best and most effective way to do this is through the use of customer satisfaction survey questions.

In order to get the answers you want to the most crucial aspects of your business, you do not have to spend a lot of time and energy. It can be as simple as offering a card at your register for suggestions or perhaps, if you have an online store, having a pop up short survey with customer satisfaction survey questions to gauge your areas of strength and possible improvement. Here are the most important benefits to using customer satisfaction survey questions:

1. Performance Feedback: Most directly, using customer satisfaction survey questions will help you understand how your business is performing objectively. Customers will tell you how the product could be improved, if customer service is not helpful, and if your online or store presence is attractive to them.

2. Customer Retention: The more interest that you have in your customer and what they think of your service; the better customer retention you will have. This is for two reasons: first, because they will see your customer satisfaction survey questions as reaching out to them; and second, because they will give you feedback, which you can use to make their experience more enjoyable-and thus, they will buy more-thanks to the customer satisfaction survey questions.

No matter what kind of business you have, whether you are online or a physical location, or what kinds of services and products you offer; it is vital to use customer satisfaction survey questions to listen to the one determinate of your success: your customer.

The Importance of Measuring Customer Satisfaction

It is no secret that companies want to hold on to their customers. After all, repeat customers are a key part of success in the business world. The general belief is that it costs companies much more money to get new clients than it does to simple keep existing customers. This is why measuring customer satisfaction is so vitally important.

If customers shop at your online store or retail store and end up unhappy, then the odds are good that they won’t be returning. You have not only lost their business, but you have to suffer the potential fallout from others that they complain to about their experience at your store. These are some of the problems that result from the lack of measuring customer satisfaction.

The bottom line is that you want your customers to be happy, and the importance of measuring customer satisfaction cannot be discounted. There are a wide variety of ways in which you can assess how pleased or displeased your clients may be.

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How Online Customer Surveys Work

Everyday more online retailers are adding customer surveys to their checkout process.  Without consumer ratings, often merchants find that assessing whether or not customers are pleased is a somewhat of a guessing game.  Consumer ratings have many benefits including the fact that merchants can gain valuable feedback about the shopping experience from the customer’s point of view.

Adding customer surveys to your online store can be one of the most effective ways of increasing the loyalty of your shoppers.  As a result, this method can be extremely beneficial for growing sales.  Not only will your customers be more likely to turn into repeat clients, they may be so pleased with their experience that they recommend your products or services to others.

On the other hand, often when your customers are unhappy with their experience, they won’t say anything.  They will just disappear for good.  Needless to say, you have lost their repeat business.  Often you will find through customer surveys that the issues that your clients have are quite small and can be easily addressed.  However, just these issues could have very easily equated to customers choosing another shopping destination for future purchases.

There are a variety of ways to easily add customer surveys into your transaction process.  For example, one company called Shopper Approved adds customer surveys that come up right after a customer orders his or her product.  This way a client’s initial thoughts can be expressed through the means of this customer survey form.

Through the Shopper Approved software, customers can also opt-in to participate in a longer survey after receiving their purchase.  This sort of automation through the means of software allows customer surveys to be a smooth and easy process for your customers.  Luckily, computers allow online customer surveys to be a thoroughly automated process.  As a result, confusing paperwork and/or mailers are now a thing of the past.

Online customer surveys work by giving your paying customers the opportunity to give feedback about their purchase whether it be a product or service. Shopper Approved allows you to do this easily and affordably.

Measuring Customer Satisfaction

Provide Potential Customers with Valuable Ratings, Feedback and Reviews

We all know the importance of having customers satisfied with the ratings and reviews about your company and products when purchasing from your ecommerce website. But how many of us are measuring customer satisfaction?

Whether you like it or not, your customers are actively looking for ratings and reviews about your company and your products online before they buy.

By adding the Shopper Approved rating/review service to your website, your customers will be able to provide you with valuable feedback, ratings, and reviews automatically. You can then give your new customers easy access to this brand building information by displaying our exclusive ‘Shopper Approved’ trust seal in a prominant location on your website. Those ratings and reviews highly influence new customers to buy, they build instant trust and credibility, increase your sales, and even lower your return rate!

Measuring customer satisfaction is not as hard as you may think, especially with the Shopper Approved customer satisfaction survey software!

Here are some of the key reasons why you should add Shopper Approved to your website today:

  • Advanced Seal and Certificate technology, powered by Trust Guard. As one of the leading Security websites online, Trust Guard helps to protect millions of online shoppers from hackers. Shopper Approved utilizes Trust Guard’s proprietary seal and certificate technology in order to provide our clients with up-to-date, authentic, accurate information.
  • Outstanding Rating and Review Conversion. Shopper Approved is so effective at gathering feedback from your clients on average, almost 1 out of every 2 customers will provide initial ratings and/or reviews, and nearly 1 in every 3 customers will opt-in to fill out a full survey once they receive their order.
  • Instant ‘Social Proof‘ of your product or service. One of the most effective ways to increase your sales is to show new customers that other customers have bought from you and had an enjoyable, positive experience. Shopper Approved specializes in creating the optimal environment for new customers to be able to trust you, giving them the ability to quickly evaluate your past ratings and reviews, helping them make an informed decision.

By adding Shopper Approved seals to your website, you can provide potential customers with valuable ratings, feedback and reviews, exactly when and where they want to find them. By measuring customer satisfaction businesses are able to not only share this great information but it also allows the business to improve their product/service, customer support, and online shopping experience.  This is such a powerful tool in improving your business today.

Start collecting consumer ratings and reviews in just 5 minutes from now! You can also start a free 50 day trial or get access to the amazing Shopper Approved special offer. It is time now to start measuring customer satisfaction.

Shopper Approved is Live!

Shopper Approved is finally here! Customer satisfaction surveys and reviews for ecommerce websites have been redefined with the launch of the Shopper Approved rating and review network. This service enables a website’s paying customers to post ratings and reviews of their recent shopping experience.

Shopper Approved is currently offering a 50-day free trial and other amazing offers to help you get started with gathering your consumer ratings and reviews.

One of the key benefits of Shopper Approved is that it’s extremely effective at gathering feedback, with nearly one out of every two customers providing initial ratings and/or reviews, and nearly one out of every three opting in to receive a full survey after receiving their order.

More and more website owners are taking advantage of customer satisfaction surveys and reviews to help increase both their sales and reputation. Recent studies have indicated that consumers are far more likely to buy from sites that have verified reviews and ratings:

  • According to a 2008 North American Technographics Retail Online Survey, 82% of people consider user-generated reviews “extremely valuable or valuable.”
  • Entrepreneur Magazine reported statistics that 80% of people say that their purchasing decisions have been directly impacted by reviews.
  • In July 2007, Marketing Experiments Journal conducted an experiment where product conversion with and without product ratings were tested. Conversions nearly doubled when a product displayed a 5 star rating.

As a member of Shopper Approved, ecommerce websites have the ability to display Shopper Approved seals and certificates on their website. With the customer questionnaires software, members have the opportunity to start building up social proof with the click of a couple buttons. When new potential customers visit, they can instantly view a variety of statistics, reviews, and ratings gathered by Shopper Approved. This information helps these potential customers to make a better, more informed buying decision.